You’re a home inspector, not a marketer. But today’s buyers rely on your website to decide if you’re trustworthy, compare you to other inspectors, and book their inspection, often without ever picking up the phone.

If your site isn’t built with that in mind, you’re losing work you never knew you had.

This guide breaks down the five mistakes I see on nearly every inspector website and what a site that actually brings in inspections looks like instead.